Staff incentives have come a long way from the office party, the Christmas turkey and the gold watch. Even minimal incentives such as these are relinquished at great peril to the employer. Several years ago, North Lincolnshire Council stopped sending council staff an annual Christmas card. There was outrage and discontent  which rumbled through the many employees for months…

North Lincolnshire Council’s removal of Christmas cards is a salient example of how not to value your staff team. There is minimal expenditure involved in sending personalised Christmas greetings to your staff team, however large. The feelings of resentment and lack of appreciation experienced by North Lincolnshire Council’s staff had a long-lasting and detrimental effect on morale and productivity. A staff team who feel under-valued will give you low-valued service.

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Hallmark Awards Ceremonies are big news this week. As the British film industry recognises our wonderful home-grow talent with last night’s BAFTA awards, the entertainments industry now looks ahead to arguably the greatest awards ceremony of all: the Oscars.

The BAFTA’s and the Oscars are multi-million pound events attracting huge corporate sponsorship and exposure. However, awards ceremonies on a much smaller scale are a wonderful way to reward achievement, motivate productivity and promote excellence within your industry, or even within your own business or locality.

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According to social-psychologists, the third week in January is the ‘most depressing’ of the year. Consumers are feeling the post-Christmas pinch, and business owners are experiencing the seasonal drop in sales. This is therefore the perfect time of year to be planning a sales initiative, either in terms of generating increased turn-over of existing products or launching new ranges.

A wonderful way to generate interest in business products and services is through a well-organised sales conference. A rejuvenated and positive sales team is one ready to seek out new markets and increase sales.

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